FAQs
Everything you might be wondering but didn't want to ask, and what to do now that you know the answer.
360 Marketing Services and Strategies
360 Marketing is a comprehensive approach that integrates various marketing channels and tactics to create a cohesive and unified brand experience. This strategy ensures that your message reaches your audience through multiple touchpoints, including online, offline, and experiential marketing. The goal is to engage customers at every stage of their journey, providing a seamless and consistent brand experience.
Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. It aims to build trust and establish authority over time, often without directly promoting a product or service. Advertising, on the other hand, involves paying for space or time to promote a specific product or service, typically to generate immediate sales or leads. While content marketing is more about storytelling and relationship-building, advertising is more direct and transactional.
Content Marketing is a subset of Digital Marketing that specifically focuses on creating and sharing content to attract and engage an audience. It includes blogs, videos, social media posts, and more. Digital Marketing, however, encompasses a broader range of online marketing activities, including content marketing, search engine optimization (SEO), email marketing, social media marketing, and online advertising. Digital Marketing is the umbrella term that covers all online marketing efforts, while content marketing is one of the strategies used within it.
LinkedIn Marketing involves using the LinkedIn platform to promote your brand, engage with your target audience, and build professional relationships. It includes creating and sharing content, participating in groups, running targeted ads, and leveraging LinkedIn's networking features to connect with potential clients or partners. LinkedIn Marketing is particularly effective for B2B businesses, as it allows companies to reach decision-makers and professionals in their industry.
Services Offered
Our focus is on content marketing and everything it can do for our clients to make them successful while keeping costs down. Our service areas are LinkedIn Marketing, Marketing Strategy, Content Marketing, Sales Tools and Business Development, Writing and Ghostwriting, Social Media Marketing, and AI Content Training.
Of course! Most of our recommendations in a marketing strategy will be things we can do ourselves. Sometimes we think a client would greatly benefit from a service that we do not provide, so we manage the process of going with another service with them as a marketing partner.
We outsource that particular function to a designer and work with you to make it happen, only charging you for the hard cost and our time to manage the selection process. This helps keep costs at a minimum while offering you the benefit of service from an expert.
We work with you to choose a templated design and fill in the copy we wrote for you. From there we work with a developer we outsource to complete and launch the site, only charging you for the hard cost and our time to manage deployment. This helps keep costs to a minimum while offering the benefit of service from an expert.
Alternatively, we will refer you to a website development service that we trust to take care of you.
Target Audience and Specialties
Bigger companies have bigger budgets and have access to bigger marketing service agencies. Solopreneurs, startups, and small businesses have just as much need and just as much potential, but not as much free capital to spend on marketing. Our experience as a solo marketing team in various industries taught us how to build marketing departments from the ground up. We translate that experience to make marketing support accessible to businesses because they deserve a chance to succeed.
We follow every trend, algorithm update, platform change, and strategy happening on LinkedIn. We know how it works best for individuals, and businesses, together. We understand what businesses and business owners need to do to utilize it effectively for growth while keeping costs low.
Most of our experience and clientele is B2B, but we also serve B2C clients who are starting their businesses. Our method is to be the marketing partner business owners need most, no matter what industry they are in or what market they serve.
Our largest clients are one or two-person operations who are experts at what they do and are ready to go into business for themselves. Their expertise is why they can provide such a stellar product or service. They may have some marketing knowledge, but they want to focus on their business and leave the social media and online presence to us.
We serve clients in executive search and recruitment, finance and private wealth, fintech, manufacturing, retail, engineering, life sciences, technology, construction, accounting, commercial real estate, home services, media production, executive coaching, and professional services. Our experience and knowledge can be applied to most industries where a business would want its people to utilize LinkedIn and content marketing.
Process and Strategy
What marketing you need most depends on three things: where you are in your business, who your target clients are, and what solutions you offer them. We will recommend the strategy that will bring you the most value for your investment to get you operating in the green.
We're glad you asked!
- We start with a discovery and evaluation conversation covering everything we need to know about you and your business. Then we evaluate where you are and what resources we have to work with.
- We work with you do create a profile of where you want to be in 3 months, 6 months, and 12 months.
- Next, we recommended methods to reach your target audience and generate leads and determine the most cost-effective methods to turn leads into clients.
- Once the foundation is laid, we get started carrying out the strategy that will bring in business.
Yes, we use certain AI tools to make us more efficient, but we are careful about how we use them. We can tell when marketers throw out AI-generated content without adapting it properly, and it makes our head hurt. We know how to use the AI tools in our toolkit to save time and costs, not diminish quality. The content we deliver to your audience is written by a person, not AI.
Comparison To Other Services
While many excellent lead generation services exist, they often come with a hefty price tag. Unfortunately, some less reputable services target solopreneurs, startups, and small businesses with promises they can only deliver under specific conditions. This can result in thousands spent with little to show for it.
Purple Page Marketing starts by leveraging your existing centers of influence through strategic content marketing. This method not only generates business but also builds a solid foundation for your brand. Once your budget allows, we'll help you identify and integrate the right lead generation service, ensuring you're fully prepared to maximize your return on investment.
Jumping straight into paid advertising might seem like a quick fix to get your message out there, but it's not always the most effective strategy. Without a well-developed sales process, you risk throwing money at a problem without guaranteed results.
Purple Page Marketing recommends paid advertising, digital or traditional, only when your business is at the right stage to maximize its value. When that time comes, we'll either manage your campaigns directly or collaborate with our trusted partners to ensure you get the most bang for your buck.
While you might get lucky and find a talented freelancer who can bring your brand to life, truly exceptional freelancers often come with premium rates. When every marketing dollar counts, you need assurance that your investment will yield the results you need to reach your target audience effectively.
Purple Page Marketing isn't just a freelance marketing service. We're a comprehensive 360 marketing solutions provider, offering a depth and breadth of services that go beyond what most freelancers can provide. Our approach ensures that your marketing efforts are strategic, cohesive, and tailored to your specific business needs.
Costs and Fees
We cut costs, not corners. We maximize every minute spent on your marketing to deliver the highest possible value. If we find a time-saving shortcut that doesn't compromise quality, we will bring you the idea and explain how it can save you money instead of incurring additional costs. We also know when we need to bring in a specialist for certain things, how much they cost, and whether we can find a less expensive solution. We truly act as your marketing business partner and protect your investment as much as possible.
We're imagining a scenario where we each write a number on a piece of paper and slide it facedown toward the other... but there's no need for that. Many of our clients aren't familiar with what marketing services cost, so they're waiting to hear what we have to say before deciding whether they want to move forward. That is ok! We are here to help you get your business off the ground and that includes explaining exactly how we came to arrive at an estimated cost. If you start by telling us your budget, we will create a solution to fit it with a good-better-best estimate format so you can see what you would get.
It's simple. The service tiers that are the most difficult to carry out and tap furthest into the well of knowledge are the ones that we charge the most for (marketing strategy). The service tiers that we can perform more quickly because we've established a foundation and are second nature to us we charge the least for (social media). The former takes many more brain calories than any other service we offer, but you should only need them at the onset of the relationship or a major project. The latter takes a lot of doing, but we have the expertise and tools to make the work fly by and make it effective.
Collaboration and Resources
Absolutely! We believe in delivering the best possible results for our clients for their budgets. We handle most services in-house, but we partner with trusted professionals for certain specialized tasks. This way, you always receive top-quality work while keeping costs down.
Your success is our only priority. If your business needs a service that is outside our scope, we'll either contract the work to a trusted service provider or refer you to a reputable expert that we trust to take care of our clients. We are your partners. We will always treat you with respect and esteem by recommending what you really need, not what we want to sell you.
We sometimes work with other service providers or contractors to meet our clients' needs, but are not hiring employees for Purple Page Marketing. This company is a sole proprietorship, owned and operated by Rebecca Burley.