Privacy Policy

Introduction

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website. By using this site, you consent to the collection and use of information as described in this policy. If you have any questions, feel free to contact us at aloha@purplepagemktg.com.

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Information We Collect

We collect two types of information:

  1. Personal Information: When you fill out forms on our site, such as the “Contact Us” or “Referral Program” forms, we collect the personal details you provide, including:
    • Name
    • Email address
    • Phone number (if applicable)
    • Any other information submitted in the form fields.
  2. Non-Personal Information: We automatically collect certain non-identifiable data when you use our website. This includes:
    • Device information (browser type, operating system)
    • IP address
    • Pages visited and actions taken on the site
    • Referral source (how you arrived on our website)

How We Use Your Information

We use the collected information for the following purposes:

  • To respond to your inquiries submitted via the “Contact Us” form.
  • To process submissions through the “Referral Program” form.
  • To analyze website usage and improve performance using Google Analytics and Google Search Console.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Google Analytics and Google Search Console

We use Google Analytics and Google Search Console to collect and analyze data about how visitors interact with our website. These tools help us improve our content, monitor website performance, and understand user behavior.

Google Analytics collects non-identifiable information, such as:

  • Your device and browser type
  • Location (city-level, based on your IP address)
  • The pages you visit and how long you stay on the site
  • Actions like form submissions and downloads

Opting Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information, see Google’s Privacy Policy.

Use of Cookies

Our website uses cookies to enhance your experience. Cookies are small files placed on your device to help us:

  • Remember your preferences (e.g., language, login details)
  • Understand website usage patterns with tools like Google Analytics.

You can disable cookies through your browser settings; however, some site functionality may be affected.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Gravity Forms

Our website uses Gravity Forms for the “Contact Us” and “Referral Program” submissions. When you submit a form:

  • The information you provide is securely transmitted and stored on our website.
  • We use the information solely to respond to your inquiry or process your referral.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

Visitor comments may be checked through an automated spam detection service.

Your Rights

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Depending on your location, you may have the following rights regarding your data:

  • Access: You can request access to the personal information we collect about you.
  • Correction: You can request corrections to inaccurate or incomplete personal information.
  • Deletion: You can request that we delete your personal information.
  • Opt-Out: You can opt out of tracking via cookies or Google Analytics (see above).

To exercise these rights, contact us at  aloha@purplepagemktg.com.

Data Retention

We retain personal information submitted through our forms only as long as necessary to fulfill the purpose for which it was collected or to comply with legal obligations. Non-personal website data collected by Google Analytics is retained for 12 months.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new effective date.

Effective Date: December 30, 2024.